Archive for the Public Awareness category

When Someone Has Schizophrenia

by: Arthur Buchanan

Schizophrenia is a devastating brain disorder—the most chronic and disabling of the severe mental illnesses. The first signs of schizophrenia, which typically emerge in young people in their teens or twenties, are confusing and often shocking to families and friends. Hallucinations, delusions, disordered thinking, unusual speech or behavior, and social withdrawal impair the ability to interact with others.

Most people with schizophrenia suffer chronically or episodically throughout their lives, losing opportunities for careers and relationships. They often are stigmatized by lack of public understanding about the disease. However, several new antipsychotic medications developed within the last decade, which have fewer side effects than the older medications, in combination with psychosocial interventions have improved the outlook for many people with schizophrenia.

More →

Provocative newspaper ads aim to raise $10M for ROH

The Royal Ottawa Hospital will launch a provocative new ad campaign today that is designed to draw people inside a mind battling mental illness, in a bid to raise empathy, awareness and financial support.

The first phase of the eight-week campaign includes a full-page newspaper ad addressing the bleak “hopeless” feeling of living with depression, with other ads focusing on schizophrenia, addiction and anxiety. The second phase will take a lighter approach, with arrows pointing to the regions of the brain that would motivate someone to donate money, based upon the empathy inspired by the first, more jarring, round of publicity.

More →


Close
E-mail It